ON-PAGE SEO · 04Internal links are votes you control.
An internal linking plan you can reuse
A four-step internal linking plan: list key pages, find mentions, link with descriptive anchor text and fix orphan pages.
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TECHNICAL SEO · 02Your sitemap is a list of promises.
XML sitemaps: what to include and what to leave out
What belongs in an XML sitemap, what to leave out, how to keep lastmod honest, and how to tell Google where the file is.
Read tipKEYWORDS & CONTENT · 01Match the search, not the keyword.
Search intent in plain language
The four kinds of search intent, how to read intent from the results page, and how to match your page type to what people want.
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The On-Page SEO Guide
The whole series in one place, with checklists you can run on any page of your site.
- Title tag and meta description templates
- A heading structure checklist
- An internal linking plan you can reuse
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Hi, I’m Ona.
I work on the technical side of SEO: fixing crawl issues, restructuring sites and helping pages get found. SEO Expert Tips is where I break that work down into small, practical steps anyone can follow.
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